Who We Are

Leverage Sales Coaching (LSC) is known as the “go to solution” for small and medium size companies that seek to improve sales performance. Our name is synonymous with “sales management excellence.”

Leverage Sales Management
Coaching Program

Leverage Sales Management Coaching Program works with business owners, executives and sales managers that are committed to grow revenues by leveraging their sales leadership position. Grow your sales manager. Grow your sales team. Grow your revenues.

Working with a highly respected coaching program, The Jack Daly Sales System and processes is highly instrumental in the sales performance of your team, driving high performance by implementing effective coaching strategies.

Our training programs were developed over the last nine years by integrating Jack Daly’s methods with our coaches’ sales knowledge and their unique coaching experiences. Our coaches know the Jack Daly sales systems thoroughly in the areas of sales, sales management and leadership/culture.

We improve results for small business where the owner or CEO is only able to manage the sales function part time. We identify and solve missed opportunities when the sales manager is the best salesperson but not the best manager. We identify and solve missed opportunities caused by sales managers who manage only part time because they are required for selling. In addition LSC provides consistency and predictability in:

  • Sales Process
  • Sales Teams
  • Sales Results
  • Market Penetration

LSC provides a better quality of life to our clients by getting better results with less effort – that’s what Leverage Sales Coaching is all about.

Serge Romano

Director, Head Sales Coach

With over 30 years’ experience in sales, Serge Romano’s vision is to develop the next generation of exceptional sales people. Serge’s sales expertise was honed by many years in the franchise area. As the part owner of the Movieland franchise model which included 135 stores across Australia, Serge helped develop a business model that was successfully implemented by the franchises around Australia. In more recent years, Serge moved into the finance and mortgage broking industries. His roles in franchise and sales management within Mortgage Choice, Rams and Commonwealth Bank enabled him to lead and shape successful sales teams as a guide, teacher, coach and mentor.

It was during his time at Commonwealth Bank that Serge met Sales Coaching Guru, Jack Daly and decided it was time to turn his focus on sales coaching and training. Serge is now the Director and Head Sales Coach for Leverage Sales Coaching within Australia and New Zealand teaching the Jack Daly Sales Systems to CEO’s, Managing Directors, Sales Managers and sales teams across a broad spectrum of companies.

As a sales leadership coach Serge’s expertise lies in assisting clients to continuously strive for their best, spotting opportunities to achieve better outcomes, implementing strong staff development practices, performing regular reviews and one on ones to
enhance and motivate the output of their staff.


Naomi Smith


Naomi Smith has more than twenty years sales & leadership experience within the Corporate, Financial and Business sectors.

She has had extensive Executive Coaching success, with direct responsibility for the implementation & performance assessment of Customer Service Excellence, Sales Performance and Productivity training within a large corporate environment spanning over 120 sales staff.

Having personally dealt with thousands of business owners, Naomi has a strong understanding of the drivers of Small to Medium Business, has been a judge on the Telstra Business Women’s Awards and is recognised on the Who’s Who of Australian Women for her contribution to mentoring Women in the financial & business sectors.

As a Sales Leadership Coach, Naomi is passionate about assisting her clients to focus on results that matter – creating continuous incremental improvement in performance through Mentoring, Accountability, Sharing Best Practice, Structure, Leadership and Understanding People.

Naomi is a qualified Workplace Trainer, Executive Coach, Facilitator, Speaker, Author, eDISC Behaviour Facilitator, NLP Master Practitioner and Productivity Trainer.

Here’s Just Some Of Our Results So Far

Get An Understanding Of Your Skills Training Needs With AFREE Sales Strategy Session

With our FREE, 45 Minutes Sales Strategy Session, we'll review your goals and processes as well as give you some great strategies to boost your results immediately. Simply contact us today and we'll be in touch within 24 hours to organise your FREE Strategy Session to begin taking your business to the next level.